Needs Assessment.
Our questionnaire pinpoints the fundamental needs of your business. After we ask targeted questions, we are then able to begin our audit.

First Impression Statement.
This quick-read will tell you what we see with your Internet program at 'first glance'. We spend very little time looking at your Internet program before writing this. It is our first impression with what you are doing. First impressions often assume things incorrectly, but they are great at helping you explain your mission more accurately. You only have seconds to grab your customers. This is your chance to lure them into your business.

Internet Address Audit.
There are very few perfect Internet addresses. The most important thing is that it is a memorable address. Is it easy to pronounce over a telephone? Is it easy to spell? After telling it to someone, do they remember it 15 minutes later.

Next time you are at a social situation, tell a few people your address. Then, 15 minutes later, surprise them with a pop-quiz, asking them to tell you your Internet address. You may be shocked at the results!

Some people use long names, such as yourwebhost.com/yourbusinessname. The best address is yourbusinessname.com. This is your domain name.

Web Site Benefits Audit.
Some businesses rely on a Web site more than others. If you have a grooming business in a very small town, you may not need one for marketing. You may find out that your current customers want you to have one so you can service them better. You could give each of your customers a hidden Web site, posting important information about their dogs. This is good service!

Web Site Architecture Audit.
Have you ever noticed that some Web sites are easier to navigate than others? The larger the Web site, the more of a challenge this becomes to control. It is important to organize your site before it gets too large.

Web Site Layout Audit.
The layout also helps navigation. A consistent layout helps your visitors know what to expect from your site. Generally, Web surfers like clean layouts with lots of white space. Their eyes are tired. They need your help here.

Web Site Design Audit.
One person's Mona Lisa is another's finger painting. Design is very subjective. Make sure your design is consistent and clean. Avoid background images behind text. Avoid combining red and blue colors together -- it causes the lens of your eye to want to bend two different ways at the same time. Avoid black text on a dark background. The contrast can be poor, making it hard to read.

E-mail Marketing Audit.
A solid e-mail campaign can be more effective than a solid Web site. Don't make the mistake of sending unsolicited e-mail or spam. Not only is this considered unethical on the Internet, but some regions are outlawing some versions of it. Many Internet providers are installing software that filters spam and blocks your e-mail address from future non-spamming e-mails.

An e-mail campaign can be used to help service your accounts. Even if only 25% of your customers use e-mail, and check it regularly, you can increase your productivity for service and marketing. You can remind your customers to come in. You can explain dog care information to them. You can brand yourself as the expert they learn to rely on for their furry family members!