Importance of Website Monitoring

For most dog groomers, pet spas, and dog grooming salons, the website is an integral part of business operations. Clients are able to contact the groomer via email and they can also find out important information such as the phone number, address, rates, services, and other important information about the groomer. When the company website goes down, all of this is lost, and many people don’t even know when their website faces downtime.

Below are some of the main problems dog groomers and other businesses face when their website goes down, and to help you, we’ve listed some tools to help monitor your website’s down time.

If your email address is attached to your website, which it usually is, then having website downtime means that you will not receive emails. This means you might miss an email from an important client, or you might miss a scheduled appointment with a new client without knowing about it.

Since email is one of the most common ways for people to communicate with online business owners, missing an email can be devastating.

Your contact information is also visible on your website, and it helps guide customers to your place of business. When your website is down, people will not be able to see your contact info, so they will be unable to hire you for new dog grooming jobs and may make them go elsewhere. This will put them in the arms of your competition, because they won’t be able to see your website. One lost job isn’t such a big deal, but it could be a very big problem if you lose a customer.

Imagine a business closing its doors in the middle of the day, especially when there are customers at the front door. It seems pretty stupid, doesn’t it? This is expensive, because the business will commonly lose those customers. It’s much the same for website down time. Since your website is your business’ virtual front door, if it closes, then your business closes. Some people may even assume your website is down forever, and they will not come back, especially if they make the leap that you’ve closed up shop.

Tools for Monitoring Downtime

You could always monitor downtime by sitting at your computer all day as you constantly reload your website. However, this is impractical. A better way is to use a free website downtime monitoring tool such as Siteuptime.com or Montastic.com. I use the free versions of both for my websites, and I receive an email when any of my sites go down, enabling me to immediately contact my hosting company.

If you rely on your website to bring you business, you should certainly have a website monitoring tool.