Monthly newsletters can be a dynamic tool for your dog grooming service, and it can help bring in new customers while also reminding current customers that it’s time their dog gets groomed. Your newsletter should be used to tell interesting stories, offer good advice and grooming tips, and to also inform customers about special deals in a more informal setting.
One great way to use a newsletter to benefit both current customers and potential new clients is to offer a special coupon for referrals. For instance, you can offer current customers a $10 coupon for every customer they refer, while giving those new customers a $10 coupon for trying out your services. One positive response can generate two client appointments for your business.
Newsletters are great, because like you, your customers are busy and would probably prefer to read email when they have a chance. Emails are generally a less invasive way to contact someone than making service calls, because your clients are able to connect with your email on their own time. Additionally, emails are also much less expensive than sending mail via the USPS, and it’s probably more likely that your customers will read an email than a postcard or letter.
It’s recommended that you send your newsletter no more than monthly. You should also use a professional newsletter service like Constant Contact, which will help you keep track of your recipients and allow you to track how many people open your newsletter, unsubscribe, click links, and forward the newsletter to someone else. It’s VERY easy to create your newsletter with Constant Contact.
Your monthly newsletter does not have to be, and shouldn’t come across as an advertisement. Instead, it should be a library of tips, tricks and advice for the dog lover. You could also tell stories from experience about the dog grooming business. This information will build trust amongst your customers and may encourage others to become customers. In fact, it’s recommended that you add a “forward to a friend” link so your customers can forward your newsletter to others who may not subscribe.
One thing to keep in mind is that there are laws that regulate emails, and you’ll need to make sure you follow those rules. That’s one reason why using a service like Constant Contact is good. You’ll want to collect email addresses from clients and have a subscribe form on your website.
A monthly newsletter provides the perfect opportunity to further communicate with your customers. They will love it when you give them something fun to read, like advice, real stories, and tips. Your newsletter will soon be the talk of the dog park!